UX Optimised Store — V2
A conversion-first storefront blueprint for Australian retailers: faster checkout, clearer product discovery, and mobile-first interactions.
Perkfusion • Melbourne-based UX & ecommerce design
Core improvements
- Streamlined product hierarchy and faceted search
- One-page checkout with progressive data capture
- Persistent cart and intelligent cross-sell zones
- Performance budgets: sub-2s interactive goal
UX patterns & components
+18%
Add-to-cart uplift — redesigned PDP
-32%
Checkout abandonment reduction
100ms
Average interaction latency (optimized)
Case study — Local apparel retailer
We rebuilt the product listing and checkout for a Melbourne-based apparel store. Outcomes included faster browse paths and a simplified returns flow aligned with Australian consumer expectations.
- Discovery → prototype → A/B test → rollout
- Results: 22% revenue lift in 8 weeks after launch
Lead UX — Meet Alex
Alex Murray
Lead UX Designer — specialist in checkout flows & accessibility
Alex designs with data: user testing, heatmaps and conversion heuristics drive decisions.
FAQ — Quick answers
Typical timeline: discovery (1–2 weeks), design (2–4 weeks), build & QA (3–8 weeks) depending on scope.
Yes — we provide migration plans for common platforms (Shopify, WooCommerce, Magento) and custom exporters/importers.
We follow WCAG guidance and prioritise keyboard-first flows and semantic markup to reduce friction for all users.
Resources & benchmarks
Downloadable checklist — pre-launch UX audit